Helping Employers Stop Overpaying for Healthcare

ESG partners with growth-minded employers to cut healthcare and benefits costs — without cutting coverage, sacrificing quality, or moving employees onto a worse plan.

$19,266
Average Annual Savings Per Employer
$143,000
Total Client Savings Identified This Year
Case Study

Real Results

$101,000
What this employer was overpaying annually before ESG stepped in.
$42,000
Ongoing annual savings identified through plan redesign.
$19,266
Average healthcare savings per employer across ESG's client base.

This is one of dozens of Minnesota employers ESG has helped. See what your company could save →

Savings Estimator

See what ESG could save your company

Adjust the details below for a rough estimate. Submit for a personalized, no-obligation savings report.

Estimated Current Annual Cost
$84,160
Estimated Cost With ESG
$65,000
Combined Annual Savings $19,160

This is a directional estimate based on average Minnesota employer data, not a quote. Actual savings vary by plan design, claims history, and group size — schedule a free review for exact numbers.

Get Your Personalized Savings Report
Client Results

Real Results for Real Employers

64
Total Companies Helped
24
Average Employees Per Client
$100,992
Average Overpayment Identified
$42,000
Average Ongoing Annual Savings
Combined Client Savings $141,000
"We had no idea we were leaving that much on the table until ESG walked us through the numbers. Renewal season used to be dreaded — now it's the easiest part of our year."
  • No disruption to current coverage during review
  • Clear, documented savings before any plan change
  • Ongoing benchmarking, not a one-time fix
What We Do

Three ways ESG lowers your cost of doing business

$

Healthcare Cost Reduction

We audit your current group health plan and identify overpayment through level-funded, self-funded, and alternative plan structures — often without changing carriers.

◎

Employer Group Co-Op Strategies

By pooling purchasing power across employer groups, ESG unlocks pricing and plan options that individual small businesses can't access on their own.

%

401(k) Benchmarking & Fee Analysis

Most Minnesota employers overpay 401(k) fees without knowing it. We benchmark your plan against the market and recover the difference for your business.

BGN

For Bookkeepers: Help Your Employer Clients Save More

Join the Bookkeepers' Growth Network and turn what you already know about your clients' books into a referral engine — with revenue share on every employer you introduce to ESG.

Join BGN Learn more →
Who We Help

Built for employers, bookkeepers, and the HR teams caught in between

Whether you're managing benefits directly or advising the businesses that do, ESG plugs into how you already work.

Employers Nationwide
Bookkeepers & CPAs
HR Professionals
Why ESG

Why Employers Work With ESG

Rising Healthcare Costs

Minnesota renewals are landing 10–20% above last year. We build a plan before that hits your budget.

Limited Transparency

Most brokers won't show you where the money goes. We open the books on your plan's real cost structure.

Employee Retention

Better benefits at a lower cost keep employees happy without stretching your budget thinner.

Bookkeeping-Friendly

We work directly with your bookkeeper or CPA so nothing falls through the cracks at renewal.

Hidden 401(k) Fees

The average Minnesota employer pays 1.5–2% of plan assets in fees they never see itemized.

Long-Term Sustainability

This isn't a one-time discount — it's ongoing benchmarking so costs stay in check year after year.

Health Insurance

Stop Overpaying for Employee Health Insurance

Minnesota renewals are landing 10–20% above last year. ESG rebuilds your plan around level-funded, self-funded, and co-op strategies that cut cost without cutting coverage.

The Problem

Rising Costs. Falling Transparency.

10–20%
Average Minnesota small-group renewal increase this year
$12k–$15k
Spent per employee per year on health insurance by MN employers with 20–250 employees
15–25%
Typical cost reduction for ESG clients after plan redesign
How It Works

A Four-Step Path to a Lower Renewal

1

Audit Your Current Plan

We review claims history, plan design, and carrier pricing to find exactly where you're overpaying — before anything changes.

2

Model Alternative Structures

We compare level-funded, self-funded, and group co-op options side-by-side against your current fully-insured plan.

3

Redesign Without Disruption

Most employees never notice a change in their day-to-day coverage — the savings come from how the plan is funded and priced, not from cutting benefits.

4

Benchmark Every Renewal

ESG re-benchmarks your plan annually, so savings compound instead of eroding at the next renewal.

Plan Types

Which Strategy Fits Your Business?

Level-Funded Plans

Combines the predictability of fully-insured billing with the underlying economics of self-funding. The most common fit for MN employers with 20–250 employees at October renewal.

Self-Funded Plans

The business assumes more of the claims risk in exchange for greater control and long-term savings potential — best suited to larger or lower-risk groups.

Employer Group Co-Op

Pooling purchasing power with other employer groups to access pricing and plan options that aren't available to any one small business alone.

401(k) Solutions

Better 401(k) Compliance for State-Mandated Retirement Laws

Switch to a flexible 401(k) solution — perfect for businesses in CA, IL, NY, MN, and more.

Don't Settle for State Plans — Choose ESG

State-mandated retirement laws are here or coming soon across the U.S. — from CalSavers (CA) and Illinois Secure Choice to MN Secure Choice (starting Jan 2026) and the NY Secure Choice Savings Program. Many business owners in states like CA, IL, or OR are frustrated with state programs' limited options, rigid portals, and poor service. Don't risk penalties or settle for less — ESG's 401(k) solution gives businesses a better path in:

  • Active States: CA, CO, CT, DE, IL, MA, MD, NJ, OR, VA, WA
  • Upcoming States: HI, MN, MO, NV, NM, NY, RI, VT — let us help you comply smarter, not harder.
50
states, one compliant 401(k) built to travel with your business wherever it grows.
✓
Dedicated onboarding support from your ESG contact — every step, every filing.

Why Choose ESG Over State Plans?

Our 401(k) solution outshines state programs like CalSavers, OregonSaves, and RetireReady NJ:

  • Discover a 401(k) with Expert Guidance — At No Cost to You. Launch your 401(k) confidently with our $3,997 educational training and onboarding support — fully offset by tax credits (up to $16,500 over 3 years for qualifying businesses). We educate your team on 401(k) benefits, handle onboarding, and stay on as your dedicated contact. Curious how your first 3 years of 401(k) expenses can be covered? Book an appointment today.
  • Seamless payroll sync with 500+ platforms, unlike state plan restrictions.
  • Stress-Free Compliance. We handle Form 5500 signing for you, freeing you from the burden of accuracy and responsibility. Employees get mobile access to manage their savings — a 40% satisfaction boost, per Betterment.
Benefits

Benefits of an ESG 401(k) in Any State

We make compliance easy across states like CO, CT, DE, and beyond:

  • Tailored setup for mandates like MyCTSavings (CT) or DE EARNS (DE).
  • Mobile access for employees, unlike rigid state portals in MD or VA.
  • Proven results for businesses that offer a 401(k):
32%
Lower turnover rate
40%
Increase in employee satisfaction
20%
More attractive to hires
$16k
Up to $16,500 in tax credits over 3 years*

*Consult your CPA for actual tax deductions available to your business. Source: Wolters Kluwer, Betterment, Benzinga, BLS. Statistics referenced from Wolters Kluwer's research on the popularity of 401(k) plans, Betterment's analysis of employer match benefits, Benzinga's reporting on employer match rates, and BLS data.

Compliance Calendar

State-Specific Deadlines and Requirements

Active

California — CalSavers

1+ employees must register by Dec 31, 2025, or face $250/employee fines.

Active

Illinois — Secure Choice

5+ employees, register ASAP or face civil penalties.

Active

Oregon — OregonSaves

1+ employees, comply now or face penalties.

Active

New Jersey — RetireReady NJ

25+ employees. Nov 15, 2024 deadline has passed; fines up to $500/employee.

Upcoming

Minnesota — MN Secure Choice

Starts Jan 2026 — 5+ employees must offer a plan.

Upcoming

New York — Secure Choice Savings

In development — 10+ employees, coming soon.

Upcoming

Vermont — VTSaves

5–14 employees by Jul 1, 2026 — prepare now. Check your state's status and switch to a better 401(k) today.

Frequently Asked Questions

Which states have active retirement mandates? ⌄
CA, CO, CT, DE, IL, MA (nonprofits), MD, NJ, OR, VA, and WA have active programs like CalSavers and MyCTSavings.
Which states are implementing programs? ⌄
HI, MN, MO, NV, NM, NY, RI, and VT are rolling out programs like MN Secure Choice (Jan 2026) and VTSaves.
Is this mandatory for my business? ⌄
Yes, if you have 5+ employees in most states (e.g., CA: 1+, IL: 5+, NJ: 25+). Check your state's rules.
Are employer contributions required? ⌄
No, not for state plans or ESG's 401(k) — it's your choice to contribute.
Can employees opt out? ⌄
Yes, they can opt out of both state plans and ESG's 401(k).
If no employees participate, do I still have to offer a plan? ⌄
Yes, it's mandatory in states like CA, IL, and MN — switch to ESG's 401(k) for flexibility.

This information is for general guidance only and isn't legal or tax advice. Confirm requirements for your state and business with your CPA or attorney.

Ready to Upgrade Your Retirement Plan?

Choose an option to get started:

New to 401(k)s?

Start a tailored 401(k) for your CA, IL, NY, or MN business.

Book a Free Consult Now

On a state plan?

Ditch the limitations — explore a better 401(k) with ESG.

Contact Us to Learn More
Bookkeepers' Growth Network

Bookkeepers'
Growth Network

A referral network built for independent bookkeepers and small firms — turn the trust you've already earned with your clients into a second revenue line, without becoming a benefits broker yourself.

Referral-basedNo licensing required20% ongoing revenue share

How Bookkeeping Firms Can Finally Win New Clients. Not Just Keep Old Ones.

  • Most firms grow by referral already — BGN gives that instinct a system, a commission structure, and a name.
  • You already see which clients are overpaying for benefits before anyone else does.
  • One warm introduction turns into ongoing revenue, not a one-time favor.
  • No new licenses, no new liability — ESG handles the benefits work.
20%

ongoing commission on every employer client you refer to ESG — for as long as they stay a client.

Learn More
Why BGN

A Peer Network. A Referral System. A Path to Advisory-Level Work.

◈

Peer Network

Connect with other independent bookkeepers facing the same growth ceiling — swap what's working, not just war stories.

↻

Referral System

A structured, trackable way to introduce employer clients to ESG's benefits and 401(k) work — with commission built in from day one.

↑

Advisory-Level Work

Move from "the person who does the books" to the trusted advisor clients call before any financial decision.

Built for Independents

Bookkeeping Is a Solo Career. It Doesn't Have to Feel Like One.

Most bookkeepers built their firm alone, and grow it the same way. BGN exists so you don't have to figure out client growth, referral pricing, or partnership terms by yourself.

  • Monthly peer calls with other independent firm owners
  • Pre-built referral scripts and client conversation guides
  • Direct line to ESG's team for client-specific questions
  • Co-branded materials you can put your firm's name on
Membership

Choose an Invite Into the Light. Become the Expert They Trust.

Overview
Referral Partner
Growth Partner
Alliance Partner
Referral Partner
Free to join

Refer employer clients to ESG and earn commission — no minimum activity required.

Alliance Partner
By Application

For firms referring at volume — includes a dedicated ESG account contact and quarterly strategy sessions.

The Bigger Picture

Building a More Valuable Firm

$

New Revenue

A second income line with zero delivery work on your end.

♥

Client Retention

Clients stay longer when you're solving more than their books.

★

Stronger Positioning

Referring real savings makes you the advisor, not just the vendor.

↗

Firm Valuation

Recurring referral revenue is the kind of number buyers pay more for.

Join BGN
Community

Collaborative Growth Path. The Network That Grows With You.

1

Start as a Referrer

Introduce your first employer client to ESG and see the process end-to-end.

2

Build Your Playbook

Use the scripts and materials from the network to make referrals routine, not occasional.

3

Grow Into Advisory

Bring in 401(k) benchmarking and co-op strategies as a natural extension of the relationship.

Solo Practitioners
2–10 Person Firms
Fractional CFOs
CPAs
Join the Network
Referral Revenue

Refer Employer Clients. Earn Ongoing Revenue.

Every employer client you introduce is tracked from first conversation to signed savings review — and your commission continues for as long as they stay with ESG, not just on the first sale.

  • 20% commission on every referred employer client
  • Simple, trackable referral link per firm
  • Monthly payout, no minimum threshold
  • You stay the client's trusted advisor throughout
  • Benchmark any client's 401(k) plan in minutes, not weeks
  • Access ESG's employer marketplace of vetted plan providers
  • Bring hard numbers to the conversation, not a sales pitch
  • Stay in the loop as the plan review progresses
401(k) Benchmarking

401(k) Benchmarking. Real Employer Marketplace.

The same benchmarking engine ESG uses for its own clients is available to BGN members — so you can show a client exactly what they're overpaying before ESG ever gets involved.

Explore 401(k) Solutions
The Shift

Stop Selling Clients. Start Solving Problems.

1

Notice the Overpayment

You already see it in the books — a renewal that jumped, a 401(k) fee line that doesn't add up.

2

Make the Introduction

One short conversation and a referral link — ESG takes it from there.

3

Get Paid to Be Right

Your client saves money, you earn ongoing commission, and the relationship gets stronger.

$141,000

in combined client savings identified by ESG this year — savings BGN members helped surface.

Join the Network
Compare

Everywhere Someone. One-Click Relationships.

Referring clients used to mean chasing a broker for updates. With BGN, it's one click and a shared dashboard.

The Old Way

  • Cold intro to a broker you don't fully trust
  • No visibility once the referral is made
  • One-time favor, no ongoing upside

With BGN

  • Warm handoff to a partner you already know
  • Shared dashboard tracking every referral
  • Ongoing commission for the life of the client
Ecosystem

A Curated Ecosystem of Strategic Partners

◆

Health Insurance Strategists

Level-funded, self-funded, and co-op plan design.

◆

401(k) Benchmarking Partners

Fee analysis and plan providers vetted by ESG.

◆

CPA & Advisory Firms

Referral partners who bring the tax and compliance lens.

Employer Resources

Benefits & Cost Reduction Guides

Practical analysis for CFOs and HR directors navigating health insurance, 401(k) fees, and Minnesota benefits compliance.

Minnesota Employers Are Getting Hit With 10–20% Rate Hikes. Here's What's Driving It — And What to Do.

Minnesota small-group health insurance renewals are landing 10–20% above 2025 rates, with the average increase running 14.22%. Here's what's driving it — pharmacy mandates, and the levers employers can pull before the October renewal window.

Read article →

The Hidden 401(k) Fee Drain: What Minnesota Employers Are Leaving on the Table

Most Minnesota employers with 20–250 employees don't realize they're overpaying 401(k) fees by thousands per year. Here's how to benchmark your plan — and the $41.5K case study that shows what's actually possible.

Read article →

Level-Funded Health Plans: The October Renewal Strategy Minnesota Employers Are Using to Cut Costs

Level-funded health plans combine the predictability of fully-insured billing with self-funded economics underneath. Here's why Minnesota employers with 20–250 employees are choosing them at the October renewal window, and the math behind six-figure savings.

Read article →

Self-Funded Health Insurance for Small Employers in Minnesota: Is It Right for You?

Self-funded and level-funded health plans are gaining traction with 25–200 employee companies in Minnesota. Here's the plain-English breakdown — and whether the math works for your company.

Read article →

How to Reduce 401(k) Plan Costs in Minnesota Without Cutting Benefits

The average Minnesota employer pays 1.5–2% of plan assets in hidden 401(k) fees. Here's how benchmarking cuts that to under 0.50% — without reducing employee benefits.

Read article →

How Much Does Health Insurance Cost Per Employee in Minnesota? (2026 Guide)

Minnesota employers with 20–250 employees are spending $12,000–$15,000 per employee per year on health insurance. Here's the breakdown, and how ESG clients cut that by 15–25%.

Read article →